Tuesday, December 21, 2010

Chapter 2

A. Why must the lower groups be conditioned to go to the country?  How does this relate to modern advertising?
B. The Director says that wordless conditioning is crude and wholesale. What does this mean and what reasons does he give for this?

6 comments:

Endri said...

The lower groups must be conditioned because people like the Alphas and Beta do not want them to evolve. Conditioning means that the Gammas, Deltas, and Epsilons for example would not like flowers, or anything they are "deconditioned" not to like. This process enables the hierarchy to be control without worry of being taken over. The modern world is very similar, because there are flaws made so that people don't reach such a level. Although in the modern world people have the power to become like an Alpha, it also has problems and steps to take and some are too hard to climb. Now of days, advertising for college is always being shown on TV, ads, schools, and billboards, but like the Gammas, Deltas and Epsilons, some people cannot achieve those promises of the advertisements. Being programmed not to like something and to like something officially takes the “man” out of “human.” The reason being is because as humans, we evolve without knowing who we will be in the future.

Franklin Burroughs said...

B.The Director said that wordless conditioning is crude and wholesale. This means that using words is a more orthodox way of conditioning someone than not using words. When you aren’t using words you are using an object and a feeling of terror to condition the person to not like that certain object so it is a more crude way because of all the pain it causes that person. The director reasoning for this is that it “cannot bring home the finer distinctions, cannot inculate the more complex courses of behavior”. (33) The use of wordless conditioning doesn’t go into great detail like word conditioning does. The wordless conditioning pertains to one object and feeling so that when that person sees that object they think of that feeling. In word conditioning it goes into much greater depth giving the person much more information about what they are supposed to do.

Anonymous said...

i agree with endri they are trying to control the hierarchy by programming the lower class from trying to control like how he mentioned how they control them not to like flowers. so the alphas and betas will always be upperclass

sage said...

they are conditioned to go to the country so that they consume things like transportation. this relates to modern advertising because you see a billboard for a place far away and you have to drive to get there. the crude a wholesale thing means that its crual because they dont know whats wrong and its wholesale because they can condition anyone like that.

Ryan Boyd said...

Endri, I agree with you that the hierarchy are conditoning the lower classes so they wont rise up and take over.

Faith Simmons said...

A. The lower groups have to be "conditioned" so that they don't want to become like the other groups (e.g. the betas do not wish to be like the alphas and the alphas do not wish to be like the betas) the conditioning puts thoughts into the heads of the groups. Thoughts such as "Alpha children wear gray. They work much harder than we do, because they're so frightfully clever. I'm really awfully glad I'm a Beta becaus I don't work so hard." and such ideas like that. This relates to modern advertising in many different ways, but I feel the most important one is this:whenI first read this part of the book I thought about how it's saying that the Alpha's are basically better than the Beta's. Then I was thinking about how today's women are expected to be freakishly skinny to be considered "pretty" and how if you weren't like them, you were "ugly" and thats obviously untrue.
B. The wordless conditioning is "crude and wholesale", meaning it doesn't just apply to one specific category. When the children got shocked when playing with the rose, they got a message sent to their brain saying "okay, ow! Don't do that again." It naturally wouldn't just apply to the rose, but all flowers, maybe even all of nature. The Director believes it's better to use wordless because he does not have to spent needless time on worded conditioning when he could just give a generalization to all things.